Gamification is an application of game mechanics in non-game processes. If applied correctly, this approach allows to increase the efficiency of solving business tasks many times.
The game is one of the main human activities. Nowadays many modern psychologists talk about the importance of games not only for children, but also for adults. The game is distinguished by the fact that its player is actively experiencing what is happening, he/she is emotionally involved, captured by the process. During the game, the brain areas responsible for pleasure are used. All this together creates an excellent basis for marketing activities.