DIGITAL ELEMENT - creating leading products

About the client

TALANT is one of the largest jewelry factories in Russia. For more than 20 years, TALANT has been producing gold and silver jewelry, annually participating in exhibitions and confirming its reputation as a reliable manufacturer. In 2022, the plant will have 6 production sites and its own experimental workshop.

Goals

Creation of a modern and stylish TALANT jewelry online store with a convenient product catalog and a personal customer account

Requirements

Expanding sales channels by creating your own online store
Increasing brand popularity
Attracting a large target audience

Process
To create this project, our team took the following steps: • Studying the business requirements of the customer • Creation of the design concept of the site • Site layout and programming Also, for a quick and convenient purchase of jewelry, an adaptive version of the online store was developed for different screen resolutions of users' mobile devices.

Solution

An online store was created containing:

Convenient catalog

Atypical catalog - classification of products according to a variety of criteria

Interactive filters by multiple characteristics

Integration with payment systems, delivery services and customer accounting system based on 1C

Intelligent search on the site

Client's personal account

Loyalty program integration

History and order statuses

Featured and Wishlist Items

Card Product

The product card contains all the necessary elements for a complete presentation of the product to the user

Basket

The shopping cart contains a list of products with their quantity, price and total cost.

Result

Thanks to the new monobrand online store of the TALANT Jewelry Factory, the buyer can get acquainted with a wide range of products and novelties, choose, buy, and pick up his order in a store of a large partner network in his city.

Online jewelry shop TALANT

goals

Tasks

Solution

Result

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