DIGITAL ELEMENT - creating leading products

About the Client

TALANT is one of the largest jewelry factories in Russia. For more than 20 years, TALANT has been making gold and silver jewelry, annually participating in exhibitions and reinforcing its reputation as a reliable partner and manufacturer. In 2022, the factory will have 6 production sites and its own experimental workshop.

Goals

Creation of a sophisticated and chic TALANT jewelry online store with an easy-to-use product catalog and a personal customer account

Tasks

Expanding sales channels by creating company online store
Advancing brand recognition
Attracting a large core audience

Process

Our team took the following steps during project implementation:

Studying customer business requirements

Creating the design concept of the site

Designing site layout and programming

Additionally, to enable quick and easy purchase of jewelry, we developed an adaptive version of the online store for different screen resolutions of users' mobile devices.

Solution

Сreaton of online store containing:

User-friendly Сatalog

Custom-made catalog with- product classification per a variety of criteria

Interactive filters by multiple characteristics

Integration with payment systems, delivery services and customer 1С-based accounting system

Intelligent search

Customer Personal Account

Loyalty program integration

History and order statuses

Favorites and Wishlist

Flypage

Flypage contains everything needed to provide users a full picture of the product

Shopping Cart

The shopping cart contains a list of products with quantities, prices and a total

Results

Thanks to the new monobrand online store of the TALANT Jewelry Factory, the customers can acquaint themselves with a wide range of products and latest releases, choose, buy, and pick up their orders in a store belonging to a large partner chain in their cities.

TALANT online store

Goals

Tasks

Process

Solution

Result

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