NOVATEK--AZK LLC (network of filling stations) is a 100% owned subsidiary company of NOVATEK PJSC, the largest independent gas producer, and ranks third in terms of proven gas reserves among public companies in the world. The company is engaged in small-scale wholesale and retail sales of automotive fuel through the federal network of filling stations, as well as the construction and servicing of filling infrastructure.
Promoting positive image of LHG (liquefied hydrocarbon gas) as compared to petrol, and easy-to-install CGE (compressed gas equipment)
Increasing loyalty of existing customers and attracting new ones by enabling quick search of partner centers and gas stations
Informing individuals and legal entities about current promotions, bonus programs and benefits of cooperation
Informing users about the personal account and the mobile app
The new website allows individuals and legal entities to obtain all the necessary information on bonus cards through their personal account, new users to learn about loyalty cards, to find filling stations in the cities, and also to calculate the benefits of switching from petrol to gas using benefits calculator and obtain the opportunity to become a partner of the company.
Since the go live, the company has already increased their account base by 25% thanks to the new sales channel as well as the image of the company committed to digital technologies. And you can’t overestimate the potential offered by the ability of managing new data to improve the company processes.