Web-site, member area & mobile app for NOVATEK

About the client

LLC NOVATEK-Gas Filling Complexes is a 100% subsidiary of PJSC NOVATEK, the largest independent gas producer, and ranks third in terms of proven gas reserves among public companies in the world. The company is engaged in small-scale wholesale and retail trade in motor fuel through the federal network of filling complexes, as well as the construction and operation of filling infrastructure.

goals

Goals

Development of a website and a mobile application for NOVATEK-Gas Stations customers as part of the company's digital transformation and growth of the customer base.

Tasks

Requirements
  • Formation of a positive image of LPG (liquefied hydrocarbon gas) compared to gasoline and ease of installation of LPG (gas equipment)

  • Increasing the loyalty of current and attracting new customers by quickly finding partner centers and gas stations

  • Informing individuals and legal entities about ongoing promotions, bonus programs and benefits of cooperation

  • Informing users about the personal account and mobile application

 

  • Process

    Analyzing the needs of gas station customers and building possible scenarios for interaction between the user and the application, we described the main requirements for the future functionality of the application When designing the application, all possible needs of users were taken into account. We analyzed most of the user scenarios at the design stage of the basic screens and proposed a well-thought-out interface concept. Special attention was paid to the personal account Created and implemented data collection tools at various stages of system operation to optimize loading time and data integrity.

Solution

Solution
  • Creation of a gas advantage page on the website and a calculator for calculating the benefits of switching to gas

  • Creation of interactive maps on the site with the search for partner centers and gas stations

  • Creation of the company's mobile application

  • Creation of sections on the site with ongoing promotions, bonus programs and benefits of cooperation

 

Result

Result

The new site allows individuals and legal entities to get all the necessary information on bonus cards through their personal account, new users learn about loyalty cards, find gas stations in cities, and also calculate the benefits of switching from gasoline to gas using the benefit calculator and get the opportunity to become a partner of the company .

Since the launch of the new website, the company has already been able to increase its customer base by 25% due to the new sales channel, as well as the image of a company committed to digital technologies. And the possibilities of managing new data to improve the company's processes are difficult to overestimate.