DIGITAL ELEMENT - creating leading products

About the Client

MIZUDO is one of the largest manufacturers of heating and hot water supply systems in Eastern Europe.

MIZUDO products find extensive application in many countries.

Their product portfolio of gas water heaters and boilers is widely represented in large specialised retail chains, it is highly sought after for projects with major corporate customers and is supported by an exclusive system for professional installers.

Goals

Streamline the sales process and provide continuous access to the portfolio
Increase sales and implement CRM
Create a unified desktop for company employees
Improve employee performance for routine tasks and sales order processing
Increase business process transparency and control
Support business analysis and reporting

Tasks

B2B eCommerce development and new sales channel launch
CRM system development and releaseof the unified desktop for employees
Reporting and analytics automation for the Sales Director and Investors
Business interaction automation with dealers and service centres

The process of developing complex projects in our company consist of 4 main steps:

Business Intelligence and Design

At this stage, we analysed the business processes in the company as is, and designed the changes that will need to be incorporated with the release of the B2B eCommerce project. All the processes were thoroughly and accurately documented in BPMN.

Next we built CJM (Customer Journey Map) and developed the structure of the public section of B2B.

Then we moved on to creating a prototype of the entire system - B2B public section, personal customer accounts, personal employee accounts with varying levels of access, CRM, business intelligence section, etc.

Design concept and user interface
Here we successfully developed the design concept and user interface, which the client approved.

Project implementation

At this stage we started using SCRUM and began working in two-week sprint cycles.

Within each sprint we built a user interface based on the earlier developed design, came up with business logic at the backend, tested internally and demonstrated the results to the client.

Project was actioned by a dedicated team of 8 employees:

Project Manager

3 Backend Developers

2 Frontend Developers

2 QA Engineers

Project go live and support
Following the project implementation and delivery of all the features, we released the project into production and opened the public access to B2B eCommerce.

Solution

As a result, we created a modern and unique digital platform with the following functionality:

B2B eCommerce;

Personal Customer Accounts;

Company Employee Accounts;

CRM System;

Integrated Loyalty Program;

Business Intelligence and Reporting;

Business Process Automation and Integration with Customer Systems.

The Digital platform we developed is the main tool of the Marketing and Sales department, which was instrumental in its digitisation and transformation, reducing the operational cost by 48% and increasing sales by 84%.

> 1000 customers B2B

> 5000 SKU

> $20 000 000 turnover per year

Customer feedback

The staff of the Pipe Metallurgical Company expresses its gratitude to the team of Digital Element LLC for the successful implementation of the project to create a Portal for the sale of illiquid and non-core products. Our task was not just to create a Portal, but to design and launch new business processes together with developers. The team of Digital Element LLC coped with the task, demonstrating professionalism, responsibility and the ability to quickly resolve emerging issues in the course of work. Our interaction has been friendly and productive.

Kolokolnikov A.A.

Head of E-Commerce Development Department

B2B eCommerce Platforms & CRM for MIZUDO

Goals

Tasks

Process

Solution

Result

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