DIGITAL ELEMENT - creating leading products

About the Client

MIZUDO is one of the largest manufacturers of water and space heating systems in Eastern Europe.

MIZUDO products are widely used in many countries.

The ranges of gas water heaters and boilers are widely represented in large specialised retail chains, are in demand in projects with well-known corporate clients and are supported by an exclusive system for professional installers.

Business goals

Simplify the sales process and provide constant access to the product offering
Increase sales and implement CRM
Create a unified desktop for company’s employees
Improve employee productivity for routine tasks and order processing
Increase transparency and control of business processes
Business analysis and reporting

Requirements

Develop B2B eCommerce and launch of a new sales channel
Develop of a CRM system and launch unified desktop for employees
Automation of reporting and analytics for Commercial Director and Investors
Automation relationships with dealers and service centres

Business Intelligence and Design
At this stage, we analysed the current business processes in the company and designed the changes that will need to be implemented with the launch of the B2B eCommerce project. All the processes were thoroughly and accurately described in BPMN. As the next step, we built CJM (Customer Journey Map) and developed the structure of the public part of B2B. Then we moved on to creating a prototype of the entire system - the public part of B2B, the client's personal account, personal accounts of different levels of access for company employees, CRM, business intelligence section, etc.

The development of a design concept and user interface
In the second stage, we developed the design concept and user interface, which were successfully approved with the customer.

The development of the project
At this stage we started using SCRUM - and began to work with 2-week sprints. Within each sprint, we built a user interface based on the developed design system, developed business logic on the backend, tested and demonstrated it to the customer. Work on the project was conducted by the stable team of 8 people: Project Manager 3 Backend Developers 2 Frontend Developers 2 QA engineers

Project launch and support
After the completion of the project and the completion of all the features, we launched the project and opened the public access to B2B eCommerce.

Solution

As a result, we have developed a modern and unique digital platform with the following functionality:

B2B eCommerce Project;

Client’s personal account;

Company employee account;

CRM-system;

Integrated loyalty program;

Business Intelligence and Reporting;

Business Process automation and integration with Customer’s systems

The developed Digital platform is the main tool of the business department, which has allowed to digitize and transform the business department, reduce the operational cost by 48% and increase sales by 84%.

> 1 000 customers B2B

> 5 000 SKU

> $ 20 000 000 turnover per year

Customer feedback

The staff of the Pipe Metallurgical Company expresses its gratitude to the team of Digital Element LLC for the successful implementation of the project to create a Portal for the sale of illiquid and non-core products. Our task was not just to create a Portal, but to design and launch new business processes together with developers. The team of Digital Element LLC coped with the task, demonstrating professionalism, responsibility and the ability to quickly resolve emerging issues in the course of work. Our interaction has been friendly and productive.

Kolokolnikov A.A.

Head of E-Commerce Development Department

MIZUDO B2B e-commerce platform & CRM

goals

Tasks

Solution

Result

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